October 4th only. Experience the trends of Hongdae, the tastes of Myeongdong, and the culture of Insadong — transformed into a real walkable Korean street at Salme Culture Center.
4
Street Zones
9
Schedule Sessions
1×
Free K-Beauty Kit
20€
All Access Pass
About the Festival
Seoul Street is a one-day immersive cultural festival that transforms the main hall of Salme Culture Center into an interactive Korean street food and design market. From the buzzing alleys of Hongdae to the heritage lanes of Insadong, we are building a walkable bridge between two cities — Tallinn and Seoul — and laying the cultural groundwork for a future sister-city partnership.
Not a stage show — a real walkable Korean lane filled with vendors, alleys and pop-ups you discover on foot.
Feel main street of KOREA. Hong-Dae and Gang-Nam street. As usual
Authentic late-night street foods, exactly as you've seen in your favorite K-dramas — cooked on-site by Estonian partners.
Live Education and language mini-classes hosted by the Sejong Institute Tallinn.
Tallinn × Seoul
59.4°N
Tallinn, EE
37.5°N
Seoul, KR
The Street Map
Each themed alley brings a different corner of Seoul into Tallinn — wander freely, taste, try-on, and join workshops as you go.
Supported by the Korea Health Industry Development Institute (KHIDI) under the Ministry of Health and Welfare of Korea. A flagship cosmetics street pulled straight out of Seoul — try, learn, and walk away glowing.
Every Street Pass holder gets a curated Korean skincare & cosmetic sample kit — limited to one per ticket, while supplies last.
Drop-in chats with K-beauty experts — get a routine tailored to Tallinn weather.
Korean street-style 10-minute makeup makeovers at the live counter.
Win full-size cult products from participating brands — just scan your wristband.
The exact comfort street foods featured in your favorite K-dramas — recreated in Tallinn by partner caterers. Eat with your hands, eat standing up, eat with a story.
5
Signature Dishes
3+
Catering Partners
K-Drama
Storytelling Cards
Seaweed Rice Rolls
Hand-rolled with seasoned rice, fresh vegetables, egg ribbon and pickled radish. The lunchbox staple Estonians keep asking about.
As seen in 'Extraordinary Attorney Woo' — her favorite comfort meal.
Catered by
Seoul Bites Catering
Eomuk
Thin sheets of fish cake folded on bamboo skewers, simmered in anchovy broth. Served piping hot in a paper cup.
The midnight pojangmacha tent classic from countless K-dramas.
Catered by
Myeongdong Snack Co.
Spicy Rice Cakes
Chewy rice cakes simmered in a glossy gochujang sauce with fish cakes and scallions. Spicy, sweet, addictive.
The reconciliation dish in 'Reply 1988' — and basically every late-night scene.
Catered by
Hongdae Spice House
Fried Artisanal Fish Cake Bars
Golden fried fish cake bars on a stick, dusted with sweet-savory seasoning. Crisp shell, pillow-soft inside.
The walk-and-eat snack of Myeongdong night market regulars.
Catered by
Busan Street Co.
Kimchi Bokkeumbap
Aged kimchi sautéed with rice, sesame oil and a runny sunny-side-up egg. The cure for every long day.
The breakup-recovery meal in '20th Century Girl' — universally relatable.
Catered by
Insadong Kitchen
As Seen in K-Dramas
Each dish comes with a little story card linking it to a famous scene — from late-night pojangmacha tents to lunchbox confessions.
Stroll through a traditional-themed lane. Try on elegant, authentic Korean traditional dresses (Hanbok) with royal-style accessories — and capture the moment in the street photo zone built from real Insadong storefront elements.
Try-on session with 40+ authentic Hanbok sets for all ages
Royal accessories: norigae, daenggi, binyeo hairpins
Free photo zone with Insadong-inspired hanok backdrop
Korean tea ceremony tasting at the end of the lane
Hosted by the King Sejong Institute Tallinn, the Hongdae-inspired stage is the beating heart of the festival — dynamic performances, interactive language classes and public cultural workshops happening all afternoon.
Hosted by
King Sejong Institute · Tallinn
Run a Korean conversation drill, learn a chorus from a K-pop hit, or just enjoy the buskers — entry to all stage sessions is included with your Street Pass.
Walk-in 15-minute beginner sessions taught by Sejong instructors.
Hanji paper, calligraphy and kimchi-making demos at the side stage.
The Street Timeline
All sessions are included in your 20€ Street Pass. Sessions repeat twice — plan your walk so you don't miss your favorites.
11:00
Slot 01
All zones & booths begin trading
12:00 – 12:30
Slot 02
By the King Sejong Institute Tallinn
13:00 – 13:30
Slot 03
Hongdae flea market style
14:00 – 14:30
Slot 04
Traditional street workshop
14:30 – 15:00
Slot 05
Live skin consult + glass skin routine
15:30 – 16:00
Slot 06
Last-call fan goods drop
16:30 – 17:00
Slot 07
Take home your own jar
17:00 – 17:30
Slot 08
Korean mini-workshop for beginners
18:00
Slot 09
Festival closing & farewell parade
Your Street Pass
One ticket. One walkable Seoul street. All zones, all sessions, all afternoon — plus a curated K-Beauty kit waiting at the gate.
Street Pass
ALL ACCESSPer person · Festival day October 4
The Venue
The whole festival happens in the main lobby hall — easy to find, easy to wander, easy to come back to for another bowl of tteokbokki. Tram stops are minutes away.
Address
Salme 12, Tallinn, Estonia
Date & Time
Oct 4 · 11:00 – 18:00
Getting There
Trams 1, 2 · 4 min walk
Press · Partners · Vendors
Brands, media and cultural institutions interested in joining the festival or future Tallinn × Seoul collaborations, send us a note.
In Cooperation With
KHIDI
Korea Health Industry Development Institute
Sejong Institute
Tallinn Branch
Salme Culture Center
Host Venue
Tallinn City
Cultural Partner
Embassy of Korea
Cultural Affairs
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